It has become something of a cliché to attend an industry trade fair or conference in North America and conclude that the topic of environmental sustainability was subdued. However, there is no shying away from the fact that the same observation was true of Streaming Media East 2023. The sparsely-attended Wednesday session on sustainability drew little fanfare, while the Friday panel on ‘Sustainability Beyond Greenwashing’– where Faultline took the moderator chair – was firmly in the graveyard shift. While we wait for the recordings of these sessions to be published, here is our take on some brief sustainability takeaways from last week’s get-together in Boston. An unfortunate tale was unveiled at Streaming Media East, one that uncovers an ominous truth…