Repairing the fractured licensing model around HEVC, which has thrown the video compression industry into disarray in recent years, is not a task for the faint hearted. Even newly formed group the Media Coding Industry Forum (MC-IF) wants to distance itself from saving the current generation of codecs – looking instead to the next generation of disruption which might just throw the Alliance for Open Media (AOMedia) off course on its trajectory towards monopolization. Fresh from adding Apple to its membership list, Chief Communications Officer for the MC-IF, Jonatan Samuelsson, who is also CEO and co-founder of Swedish compression company Divideon, described to Faultline Online Reporter a scene of many ideas but few agreements during the MC-IF’s early discussions. First…