Scripps self-bundling study finds low consumer value for live TV, sports

Scripps Network, the US-focused local TV broadcast and news operation, housed inside Discovery following its $14.6 billion 2017 acquisition, has published its third annual study of US consumer media habits. Thanks to Scripps’ position in the free-to-air realm, it is not surprising to see the study focus on those merits, but the data provides insight into the blended approach that has become commonplace. The main thrust of the report, which was co-authored by research and analytics firm Screen Engine/ASI, is the exploration of ‘self-bundling.’ This is the term that Scripps uses to describe the self-built collections of video services that consumers use. These are broken into four camps, describing the main video delivery vehicle: Antenna, Pay TV, Cord Cutters/Nevers, and…