While YouTube Shorts has been a runaway success since its global rollout in 2021, the revelation that Shorts revenue is now matching long-form video in the US is still a jaw-dropping revelation. The power of short-form discovery has taken the world by storm, and long-form purists might want to study how the doomscroll solves recommendation fatigue—one simple swipe at a time. In some countries, Shorts is even outperforming long-form on a per-watch-hour basis. In the US, revenue from Shorts is now on par with all long-form content on YouTube, and 70% of channels are posting Shorts to complement longer material. Last year, YouTube Shorts hit 70 billion daily views—growing around 20% every quarter. The format launched with 3.5 billion daily…