Amid our industry’s fixation on blockbusters and zeitgeist series, it is easy to forget that much of the video in the digital world exists away from the red carpet of awards ceremonies. Even away from the bottomless pit of user-generated content, there are companies that can make healthy business from the less glamorous end of video – identifying opportunities in places others would not think to look. Berlin-based ShowHeroes definitely fits into this category, creating and serving one specific niche of video that you have probably never pondered before. If you have ever been reading an online news piece, only to be distracted by a loosely–related video mid-article, often with a lengthy pre-roll add, then ShowHeroes likely placed it there.…