Despite being a broadcast show at heart, expectations were that NAB 2022 would be a metaverse vessel not too dissimilar to the hype experienced at MWC two months ago. This was not the case, we are pleased to report (against the grain of a certain metaverse report from Morning Consult which we picked apart last week). Naturally, metaverse mentions were being thrown around the exhibit floor if you went looking, with certain vendors claiming that demand is strong from existing and prospective customers – both new media and pay TV – wanting to be early into some areas of the conceptual metaverse. For instance, Ateme has just formed a Strategic Advisory Board, hosting the first meeting at NAB 2022 with…