US video processing and monitoring specialist Telestream announced one of the biggest customer deals at NAB 2022, with Sinclair Broadcast committing to Telestream Cloud Services in a big way. This new five-year contract extension helps underscore a core message delivered during Telestream’s press conference in Las Vegas about the vendor’s ability to grow organically, rather than relying on inorganic growth via M&A activity. “We have stripped media asset management from our vocabulary,” declared Sinclair’s Mike Palmer, rather ironically given his job title of Senior Director of Media Management. This might be interpreted as a damning assessment for anyone in the business of media asset management or digital asset management, but we feel this is probably supposed to be symbolic of…