It is easy to forget that most of the deals signed in our industry are between names that often slip under the radar. Sure, there is a lot of glory in a huge catch, but there is no shame in the companies that serve the myriad of operators and video platforms that avoid the headlines each week. Look at SmartLabs, which has carved out a niche for itself by supplying smaller, often ill-prepared media and telecoms stakeholders with front-end applications, middleware, and back-end systems for a range of services including transcoding, video storage and streaming. Although it has been offering analytics services for nearly five years, SmartLabs has recently broken out its SmartCare service as a standalone product in order…