There is something rotten, to paraphrase Shakespeare, in the heart of Tesla. You do not wait until the figures are out to fix the fact that solar sales have fallen through the roof (excuse the pun), you operate flexible pricing to ensure you don’t lose market share. You do not react to it once it has happened, you do not close barn doors after the horse has bolted. If pricing is systematically built into quotation systems, you have a basis for ordering materials in your supply chain, you have a basis for forecasting and you have flexible pricing to ensure your product ships, and a marketing department to make sure you know when to be flexible. Clearly Tesla did not…