As we cover video ad tech increasingly, Faultline cannot help but get a sense of déjà vu. The endless seesaw between fragmentation scares and empty standardization promises can often leave us feeling seasick, but this also creates opportunities for vendors. One such company holding advertisers’ hands is Strategus, a managed service provider that helps brands and agencies to run and measure highly targeted connected TV (CTV) campaigns. While digital advertisers are largely well served when it comes to single self-serve ad platforms – think Google or Facebook’s in-house ad tools – there is no such comparable service for CTV. Speaking to Faultline this week, the company’s Co-founder and SVP of Strategy and Innovation, Joel Cox, says this fragmentation makes a…