The modular Synamedia Go product suite has been buffed up this week, following the acquisition of Utelly’s recommendation prowess. No price has been given for the ten-person team, but the UK firm was apparently such a good fit for the new SaaS approach that the deal was signed. Faultline talked to Scott Kewley, Synamedia’s VP Commercial Product Management, to learn more. Utelly provides customers with a ‘content discovery platform,’ which handles metadata aggregation, search and recommendations, and content promotion. Scanning multiple metadata sources, including Gracenote, TiVo, IMDb, and Netflix, and using some AI-based tools, Utelly claims the system boosts ARPU, improves net promoter scores, and increases customer retention. Faultline did wonder why a firm as well renowned and capable as…