When Synamedia announced a fortnight ago that Astro had launched the first addressable TV advertising service in South East Asia (excluding South Korea), what it really meant to say is that the this is the first customer for the Synamedia Iris product since it launched in August 2020. That is obviously significant for the vendor, although that should not distract us from the more important takeaways here in the broader context of addressable. Faultline caught up with Scott Kewley this week, Synamedia’s VP of Commercial Product Management, who helped forge the Synamedia Iris advertising business from the fires of the technology that formed Sky Ad Smart, and there was an early mutual decision during our call that the two should…