Rather than hunkering down and protecting existing assets during the pandemic, video software supplier Synamedia saw an opportunity to invest heavily in compression. A year later, these investments – which include hiring a dedicated video compression team headed up by former Netflix codec pioneer Professor Jan De Cock – are beginning to pay off. Synamedia’s compression commitments weren’t exactly in doubt prior to De Cock’s appointment, although the vendor has been all too aware of its legacy reputation and has identified compression as one of the areas it can shake off this label – having spent the past two years intensively improving its encoders. These investments have put Synamedia in “poll position,” according to De Cock, briefing analysts on a…