The Time Addressable Media Store (TAMS)—a project spearheaded by BBC R&D alongside Sky and AWS—was paraded once again at this week’s Media Production & Technology Show (MPTS) in London, albeit without real tangible updates. First teased at IBC 2024, the shared-storage concept is touted as the future of media infrastructure based around a single master asset model, reducing the industry’s bad habit of duplicating files across countless buckets and servers. TAMS is pitched as both an economic imperative and a creative enabler in an age where broadcasters are struggling to keep pace with social media. Speaking at MPTS 2025, Sky envisions a future (perhaps as soon as 2030) where broadcasters no longer each maintain their own full archive, instead pulling…