All Telcos and pay TV operators must know by now they have to bring new features and services to market much faster than they used to now they are in the multiscreen era, where innovation can and does occur at an ever increasing rate. But there are great differences between operators over strategy, with many smaller legacy players struggling to grapple with the technology and more often cultural changes, required to remain competitive. This is because it requires significant internal resources to embrace modern agile software development, which some operators do not have, with the obvious implication that they need to outsource their whole software development process. The modern approach to software development for services which are continually evolving, as…