It was in the closing stages of Faultline’s latest live panel discussion where a fleeting mention of ChatGPT successfully stirred the pot among panelists. The session – entitled ‘The democratized future of aggregation, engagement, and discovery’ (available to watch in full on-demand here) – saw opposing opinions on whether OpenAI’s generative pre-trained transformer technology is headed for a revolution in recommendations or a hype bubble fated to burst unceremoniously. To our surprise, we learned that ThinkAnalytics – the UK-based content recommendations specialist – has already integrated ChatGPT into its own engine. ThinkAnalytics’ Peter Docherty, Founder and CTO, revealed that the firm is set to demonstrate the capabilities at the forthcoming NAB Show – giving little away to the Faultline audience…