One underlying theme of IBC 2022 is that some video technology suppliers at the core of the Faultline ecosystem are evolving into chameleons. They are different things to different clients, proving they are valuable in the long-term to video customers in ways separate of the core technology, with a view to growing revenue streams. This isn’t about broadening and diversifying product portfolios via pure R&D investment, this is more about video software companies – in many ways – looking a lot more like consultancy businesses. This transition is most evident in the app developer department. We compare Swedish TV UX specialist Accedo to Accenture and the former barely bats an eyelid. We ask Germany-based rival 3 Screen Solutions (3SS) the…