From the close of Q3 2022, the treasured Technicolor brand will be phased out, but not forgotten – or so the announcement of a major company rebrand this week would have you believe. On first read, it feels as if the unsettled French video technology pioneer is approaching something of a climax in its long-running yearning to streamline an overtoiled organization. Yet our sneaking suspicion that the press release was concealing the full picture has since been substantiated. Technicolor’s VP of Marketing for Connected Home, Carole Bernard, said in an emailed statement to Faultline, “The Technicolor designation will still be used on a variety of products and services and will also continue to be used on portions of the business.”…