As subscriber churn continues to haunt pay TV and video streaming services, Cleeng—the company behind the trademark Subscriber Retention Management (SRM)—has revealed that 2024 was a bumper year for business, dropping four new customers that it can publicly talk about. Speaking during a pre-NAB 2025 press briefing, Cleeng CEO Gilles Domartini also highlighted the vendor’s investments in AI-driven analytics and strengthening of key partnerships with the likes of AWS and JWPlayer. With industry reports warning that two-thirds of new subscribers churn within the first 12 months of subscription to a video service, Cleeng has poured resources into new AI tools designed to predict churn and improve monetization strategies. At the heart of this push is ChurnIQ AI, a ChatGPT-style assistant…