How badly have you whiffed a prediction? Well, the legacy of a 2019 report from the Shift Project – a French climate change non-profit – is still being felt in the industry, where it suggested that an hour of video streaming would generate 3.2kg of carbon emissions. These initial claims took the press by storm, and were widely circulated – and are still being cited to this day. What was not widely spotted was the 2020 revision, cutting this down to 0.4 kg per hour, essentially aligning it with a 2014 study from the Institute of Physics (IOP). That report had a claim of 0.42 kg of carbon emissions per hour of video streaming, accounting for every step in the…