Were it not for a small TiVo logo etched into the virtual background behind the head of CEO Jon Kirchner during Xperi’s recent Media Day executive panel session, you wouldn’t even know the company was still associated with TiVo. Of course, that TiVo logo won’t be shielded under the Xperi umbrella for much longer. The US firm is now more than three months into the separation process that aims to scale its products business independently of licensing operations. The longing for Xperi to distance itself from TiVo was palpable during the event, with Kirchner failing to mention the veteran video technology division once by name – surely an insult to everything TiVo has achieved. Kirchner didn’t even nibble at the…