Zixi, the live IP video transport aficionado, turned up at NAB 2025 with new leadership, revamped messaging, and a pricing overhaul—a triple threat designed either to propel the low-latency protocol pioneer to new heights or simply weather an increasingly crowded market. Recently installed CEO Marc Aldrich (ex-AWS and fleetingly at ThinkAnalytics) is focused on helping customers actually understand how to deploy Zixi. Despite near-universal name recognition and a dominant position in cloud-to-cloud contribution, confusion lingers around how to use the platform effectively—especially in playout enablement. The company is moving away from its flat per-GB pricing model in favor of a mix-and-match approach covering per event, per stream, per channel, and we understand still a smattering of per-GB depending on the…