Rethink TV
Rethink TV forecasts and explains how changing business models will revolutionize video delivery
On a per-user basis, the total addressable market (TAM) for Content Recommendation Engine software will grow from $4.2 billion in 2022 to $6.3 billion in 2026. This will be driven by a rapid expansion in the number of video users. As viewing habits fragment across a range of video services, each platform will have to invest to prove their worth to non-committal, over-subscribed users by recommending attractive content from the get-go. Equally, pay TV operators will have to spend more to become efficient aggregators of OTT content if they have any chance of slowing the inevitable customer exodus.
This forecast aims to zoom in on Content Recommendation Engines as a standalone technology and assess the value they offer to the video industry.
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Roz Hilton (Business Development Director, Video Technologies)
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Rethink TV forecasts and explains how changing business models will revolutionize video delivery