Rethink TV
Rethink TV forecasts and explains how changing business models will revolutionize video delivery
Sports Rights Forecast to 2025
The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 year period from 2018 till 2025 from $48.6 billion to $85.1 billion.
Association football will increase its already dominant share of that pie from 25.1% ($12.8 billion) in 2018 to 37.4% ($31.9 billion), primarily through increased viewership of Europe’s top leagues in other regions, especially Asia Pacific, including China, and North America. Other sports will also benefit from the fan base expansion generated by globalization and greater streaming distribution, notably basketball.
These are among the primary conclusions of the latest report from Rethink TV, the video forecasting arm of Rethink Technology Research, called Globalization lifts TV sports rights past $85 billion future. Sports Rights Forecast to 2025. A strong subtext of the report is that direct to consumer services are creeping up on the sports rights industry, stealthily with deadly intent for broadcasters. Even technology giants such as Amazon are now disrupting the traditional field of sporting rights will themselves have to adapt to the growing reality of D2C if they are to have a future as major players in sports video distribution.
The report traces revenue changes from media rights for major sports and their leagues in the principal geographies of Europe, North America, China, Rest of Asia Pacific and Rest of World, drilling down into differences by region and sport. We pick out the top few sports and individual leagues in each region and track their progress over the next six years.
Companies mentioned in this report:
Amazon, Apple, AT&T, BeIN Sports, BT, Bundesliga, Campeonato Brasileiro, CCTV, Comcast, CBS, Chinese Super League, Discovery, Disney, Econet, EPL, ESPN, Facebook, FIFA, Formula 1, Fox, Google, IPL, Kwesé TV, La Liga, Ligue 1, MLB, MLS, Multichoice, NBA, NBC, Nippon Professional Baseball, NFL, NHL, PGA Golf, PPTV, Serie A, Sky, Star India, Tencent, UEFA, WeChat
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Rethink TV forecasts and explains how changing business models will revolutionize video delivery