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The Rise of Paid OTT in Europe 2017-2021 Forecast

A dramatic re-alignment of power and influence has emerged in Europe’s TV and video delivery landscape.

“The land-grab for OTT viewers is resulting in new ways of defining OTT video operators and players whilst shaking up traditional linear pay TV and free-to-air businesses and their revenue models.”

But in the most competitive market in the world; subject to all its restrictions, regulations, cultural variations and languages; how can suppliers of content, products and services plan and profit from this new market?

Focus areas include:

• Why the spend on OTT video is so high in Germany

• How territorial differences, such as the UK’s love for Netflix, impose on final tallies

• A step-by-step explanation of possible scenarios and variations that may become important

• Why local SVoD services flourish in some countries but not in others

• When, in the next five years, competitor will outperform each other based on current rates of growth

• What cheap WiFi or abundant mobile delivery can do to affect numbers

• Surveys made up of a series of country-by-country forecasts.


The workings for each forecast are based on three factors:
1) Previous statements about OTT customers made by executives of the operators;
2) A linear forecast based on subscribers growing at a similar rate;
3) A calculation of the slow-down as each operator approaches saturation point (particularly where more than one individual subscriber per home is using the service).

The numbers are based either on subscriber numbers or on regular TV Everywhere users, who view content at the rate of at least once a week or more often.

At Rethink, we are aware that this market is moving target, in that multiple layers of technology (such as new advertising insertion tools) are likely to change uptake rate. This is why we are not factoring in innovation, where, for example, one failing pay TV player may improve its offering and thereby absorb considerably more market share than it has at present.

Who should read this report?

It is essential reading for decision makers and influencers supplying products and services in the European OTT and Pay-TV market companies including OTT solution providers; cable, satellite and telcos; movie and TV studios, TV networks, advertising technology suppliers., TV and device manufacturers, makers of Set-Top Boxes, home networking gear, infrastructure that delivers video to the home, free-to-air TV stations, financial analysts, investors and industry consultants.

For more information contact:

Chloe Spring (Marketing Manager): [email protected]

Office Phone: +44 (0)1179 257019

Download Executive Summary:

Download executive summary.

Annual subscription to Rethink TV:

1-5 User License $3,800

Corporate License $5,100

Subscribing to Rethink TV for the same price, includes 10 more forecasts a year on pay TV technologies.

The Rethink Difference—and Method, p. 2

Contents, p.4

The Rise of paid OTT in Europe—Introduction, p.5

Total Market, p.6

Total Revenues p.7

Germany, p.11

Sweden, p.13

Switzerland, p.14

The UK OTT scene, p.15

Belgium, p.16

The Netherlands, p.17

Poland, p.18

France, p.19

Portugal, p.21

Spain, p.22

Romania, p.23

Austria, p.24

Italy, p.25

Czech Republic, p.25

Others, p.26

About Rethink Technology Research, p.27

Contact Details, p.27