Published   Riot

Smart Home as a Service – Awakened from Sleep by a Deep Voice | EXECUTIVE SUMMARY | Free Download

Smart Home as a Service — Forecast to 2023

“Without embracing Voice CSP SHaaS penetration would not become significant and globally would only rise to a $5.7 billion business by 2023, moving to just 19 million homes. With Voice as their partners we see this rising to 21% of broadband homes, some 51.58 million subscribers by 2023, adding $10 billion in annual revenues to such services.”

One of the key findings in the report is within 5 years, some 165.6 million broadband homes will have purchased at least one smart speaker, housing one of these consumer voice assistants. This is a strong platform on which to build, and one that the CSPs will pursue.

The rising tide of Voice Assistants offers a massive opportunity for SHaaS providers, to use voice to control their service. Either the tier 1 players will provide their own voice platforms or others will partner with existing natural language processing platforms such as Alexa, Google Voice and Siri and some regional favorites.

Smart Home as a Service (SHaaS) where a homeowner pays a monthly fee to an operator in return for software which automates many home features, was invented by Western communications services providers (CSPs) in response to the Internet of Things. But this market has stalled with barely any operators reaching above 5% or 6% penetration of their broadband base with the single exception of South Korea.

Early data on the overlap between Voice and SHaaS services suggests this could provide a massive uplift of up to 2.7 times when Voice is the main control for your smart home, and during 2019 we see an inflexion point where SHaaS accelerates in key territories of high broadband penetration where there is also high Voice assistant penetration. In NorthAmerica this means SHaaS will grow to $6.7 billion by 2023. In Europe, that figure is closer to $3.2 billion, and in APAC, it will hit $3.3 billion – a total of $13.2 billion. The rest of the world will total just $2.55 billion in SHaaS revenues, making the global total up to $15.75 billion not including China.

Companies mentioned in this report:, Alibaba, Amazon, Apple, Baidu, Comcast, Deutsche Telekom,  Foxtel, Google, KDDI, Korea Telecom, Netflix, NTT DoCoMo, Orange (France Telecom), Samsung, Sony, SK Telecom, Telefonica, Telstra, Tencent, Xiaomi

Companies interviewed for this report:
2degrees, Altice, AT&T, AT&T Mexico, Axtel, Bell Canada, Bell Aliant, Bouygues, British Telecom, Century Link, Claro (America Movil), Cogeco, Comcast, Cox, Deutsche Telekom, EE, Fastweb, Free (Iliad), Iliad Italia (Iliad), Izzi Telecom, KDDI, Korea Telecom, LG Uplus, Megacable, Movistar (Telefonica), NET Servicos (America Movil), Nextel Brazil, NTT Docomo, O2 (Telefonica), Oi (Oi, Altice, and BNDES), Optus (SingTel), Orange, Personal (Telecom Argentina), Rogers, SFR+Numericable, Shaw Communications, SK Telecom, Sky, Softbank, Spark, Spectrum, Sprint, T-Mobile, Telcel (America Movil), Telecom Italia, Telefonica Brasil, Telmex, Telstra, Telus, Three (CK Hutchison), TIM (Telecom Italia), TPG Telecom, United Internet, Unitymedia-KabelBW, Verizon, Vodafone, Wind Tre, Yoigo (MasMovil)

Download your free copy of the Executive Summary for this forecast

Download Report

Direct Marketing

Here at Rethink Research, we take your privacy seriously and will only use your personal information to help provide the services you have requested from us. However, we want you to be the first to know about our new products and services, and, from time to time, we would like to tell you about these. Please confirm if you are happy for us to contact you:

You can opt-out from marketing at any time by sending us an email.
To view our full Privacy Policy please click here.


SHaaS—Awakened from sleep by a deep voice, 3

Global Forecast, 6

Geographic Distribution, 7

North America, 9

Europe SHaaS Forecast, 11

Asia Pacific Forecast, 12

Talking to the Industry, 15

Graphs and Tables

The effect of voice assistant adoption on SHaaS, 5

Revenue forecast of SHaaS in $ millions, 6

Regional Breakdown of SHaaS revenue in $ millions, 7

Global Broadband homes with consumer voice assistant, 8

North American Voice and SHaaS penetration, 10

North American SHaaS revenues in $ millions, 10

European SHaaS homes forecast, 11

European SHaaS revenue forecast ($ millions), 12

Asia Pacific SHaaS homes by country, 13

SHaaS homes Asia Pacific, 14

SHaaS revenue Asia Pacific in $ millions, 15