Global Cinema Market – Forecast to 2023
In a world where SVoD flourishes, can the Cinema survive?

While the entertainment world throws itself and its considerable resources at the creation of Original Content, little thought has been given to what effect this will have on the traditional distribution route to market for movies i.e. the Cinema.
Obviously, it makes sense for studios to work towards a balanced portfolio between original work for SVoDs and movies intended for Cinema release. There is much evidence that all the major studios are already doing this.

This is a bit like global warming – you know that if you release too much Carbon Dioxide into the atmosphere something bad will happen, but how much can you get away with? Similarly, we know that releasing multiple tens of $ billions into Original Content which ONLY comes to market via SVoD, must disrupt the existing Cinema supply chain, but by when? So far studios are forced to chase both forms of revenue – Cinema based and SVoD based – and appear to believe that both revenue streams are unrelated and will not affect one another. At least not yet.

Companies mentioned in this report

Alibaba, Amazon, AMC, Apple, Baidu (iQiyi), China Film Group, Cineworld, Cinemark, Disney, ESPN, Facebook, HBO, Huaxia Film Distribution, Imax, International Union of Cinemas, Motion Picture Association of America, Nagra, Netflix, Regal, Tencent Video

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Natalia Szczepanek
Client Relations and Marketing Manager
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