Published   Rethink TV

Voice Control of the TV; Decision time for TV operators – Unit Forecast to 2022

This report is about Voice Control of TV entertainment through remote controls. It’s also a global forecast of the size of the market over the next four years.

Voice is emerging as a battleground where nobody can stay on the side-lines.

A 570% increase in the number of voice control units will occur by 2022.

And this figure is without reckoning on the millions of homes which will opt for voice control, either through the remote or a voice assistant for media adaptors (Apple TV, Roku, Chromecast, Amazon Fire TV etc.) as well as smart TVs or through a 3rd party integration with Alexa or Google Voice.

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With a myriad of possible options to formulate a coherent strategy, pay TV operators and their suppliers are caught between a rock and a hard place.

Should they build only a “specialist” voice control service? Should they embark on a side-journey of emerging platforms such as Google Voice, Apple’s Siri or Alexa? Or should they do nothing, just sit on their hands and see what happens?

The latter might go against the cautionary lessons of technology history. One’s destiny is hard to control when a newcomer is allowed to dominate a market as, say, Microsoft controlled the PC market or as Google’s Android now controls the handset and set-top markets.

All these challenges, opportunities, pitfalls and market size are highlighted over 23 pages in Voice Control of the TV Decision time for TV operators Unit Forecast 2017 – 2022.

It is the latest report in the Rethink TV series which focuses on the fast-paced global OTT, pay TV, video delivery markets and consumer trends. Available by annual subscription, the market intelligence offers access to a whole host of similar reports and forecasts plus procurement profiles of 100 of the world’s top pay TV operators.

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Pulling together a wealth of recent research and analysis and presented as a to-the-point executive briefing, Voice Control of the TV Decision time for TV operators Unit Forecast 2017 – 2022:

  • Explains, in layman’s terms, the mechanics of voice control in context to pay TV and video delivery, and the possibilities it presents to manage and keep pay TV customers;
  • Illustrates how a 570% increase in the number of voice control units (21 million today, 143 million in 2022) will lead to voice emerging as a platform in its own right;
  • Offers a detailed region-by-region survey of voice control in video and pay TV;
  • Argues how to profit from different market scenarios such as voice being like Apple’s AppStore might act as a route to market for services;
  • Reasons why AI and natural language engine programming skills are so important and why they will be at a premium.

Early adopters of Voice TV Remotes include Comcast in the US, in 2015, Dish Networks in 2017, when it also integrated with Amazon’s Alexa, and AT&T which has an FCC filing for a device to be offered in early 2018.

There are advanced efforts in voice projects involving different languages, dialects and resources in France, Switzerland, Spain, the UK, Germany, Italy, Portugal, Japan, Korea and Australia.

These are examined in detail in the report, including why for most part they are using TV Voice Remotes, and in a handful of cases they also include integration with either generic voice assistants, such as Alexa.

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Voice Control of the TV is part of the Rethink TV series and is free to subscribers of the service.

If you are not a Rethink TV subscriber, here are the purchase options for this report:

$1,800 for an individual license

$2,500 for a 5-reader team license

$3,800 for a corporate license

Introduction: Voice Control of TV – Decision time for TV operators

The emergence of Voice as a platform

Voice and the TV market

Patent Wars

Why not just wait for Alexa?

How to think about voice

How will the Voice Remote market develop?

What will happen in China?

Voice TV control in India

Regional Variations in our Voice TV Remote forecast
– United States
– Canada

European operator Voice TV Remotes
– France
– UK
– Other European territories

Asia Pacific – Operator Voice TV Remotes

Latin America – Operator Voice TV Remotes