Published   Rethink TV

Voice Control of the TV: Decision time for TV operators – Unit Forecast to 2022

Voice is emerging as a battleground where nobody can stay on the side-lines

“570% increase in the number of voice control units will occur by 2022”

This report is about Voice Control of TV entertainment through remote controls. It’s also a global forecast of the size of the market over the next four years. With a myriad of possible options to formulate a coherent strategy, pay TV operators and their suppliers are caught between a rock and a hard place.

Should they build only a “specialist” voice control service? Should they embark on a side-journey of emerging platforms such as Google Voice, Apple’s Siri or Alexa? Or should they do nothing, just sit on their hands and see what happens?

The latter might go against the cautionary lessons of technology history. One’s destiny is hard to control when a newcomer is allowed to dominate a market as, say, Microsoft controlled the PC market or as Google’s Android now controls the handset and set-top markets.

This report:

  • Explains, in layman’s terms, the mechanics of voice control in context to pay TV and video delivery, and the possibilities it presents to manage and keep pay TV customers;
  • Illustrates how a 570% increase in the number of voice control units (21 million today, 143 million in 2022) will lead to voice emerging as a platform in its own right;
  • Offers a detailed region-by-region survey of voice control in video and pay TV;
  • Argues how to profit from different market scenarios such as voice being like Apple’s AppStore might act as a route to market for services;
  • Reasons why AI and natural language engine programming skills are so important and why they will be at a premium.

Early adopters of Voice TV Remotes include Comcast in the US, in 2015, Dish Networks in 2017, when it also integrated with Amazon’s Alexa, and AT&T which has an FCC filing for a device to be offered in early 2018.

There are advanced efforts in voice projects involving different languages, dialects and resources in France, Switzerland, Spain, the UK, Germany, Italy, Portugal, Japan, Korea and Australia.

These are examined in detail in the report, including why for most part they are using TV Voice Remotes, and in a handful of cases they also include integration with either generic voice assistants, such as Alexa.

For more information contact:

Chloe Spring (Marketing Manager): [email protected]

Office Phone: +44 (0)1179 257019

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Introduction: Voice Control of TV – Decision time for TV operators

The emergence of Voice as a platform

Voice and the TV market

Patent Wars

Why not just wait for Alexa?

How to think about voice

How will the Voice Remote market develop?

What will happen in China?

Voice TV control in India

Regional Variations in our Voice TV Remote forecast
– United States
– Canada

European operator Voice TV Remotes
– France
– UK
– Other European territories

Asia Pacific – Operator Voice TV Remotes

Latin America – Operator Voice TV Remotes