The DNA Welho MatkaTV OTT service launched in September 2012, and was then followed by an upgraded system in 2015 simply called DNA TV. DNA Oy is now owned by Telenor and has just sold its DTT pay TV business to competitor Digita Oy for an undisclosed sum. Operations and figures: DNA Oy ended 2019 with 663,000 cable TV subscribers, gaining 33,000 year on year. Almost all growth came from the ICT Elmo business acquisition made in June 2019, onboarding some 30,000 fixed-line broadband customers and 25,000 cable TV subs. The operator’s latest report acknowledges the use of TV services becoming more versatile, in that traditional TV viewing minutes decreased, while the use of streaming and on-demand video…