PAY TV IN LATIN AMERICA
Latin America’s six year pay TV boom is starting to peter out, but the region will continue to enjoy more modest gains across most of its major markets until at least 2019. Meanwhile Brazil, which started its boom from a base of just 12% penetration in 2009, is still only about 45% penetrated now and still has considerable slack to take up among its middle class. As a result we expect Latin America’s pay TV growth to be even more concentrated in Brazil during the forecast period than it has been over the last five years, with subs rising from 19.8 million now to 28.5 million by 2019. It is worth pointing out that even in Brazil, growth has subsided from the explosive levels around 2012 and generally fallen behind earlier forecast curves, as a result of the well-publicized economic slowdown there, expressed in riots around a year before the 2014 FIFA World Cup in the country.
PPAY TV IN LATIN AMERICAAY TV IN LATIN AMERICA
PAY TV IN LATIN AMERICA
Other notable markets for growth will be Venezuela, up from 4.45 mil-lion to 6.1 million over the forecast period and Chile, up from 2.6 mil-lion to 4.1 million, for similar reasons to Brazil. Growth in Mexico, where penetration is currently 56.7%, we expect will slow down, with subs rising from 15.7 million now to 17.8 million in 2019, having been the region’s number one pay TV market until 2012.PAY TV IN LATIN AMERICA
PAY TV IN LATIN AMERICA
But even some of the more heavily penetrated markets have shown signs recently of defying numerical gravity and exhibiting accelerated growth, for a variety of reasons including the restriction of premium content, such as football, to pay TV channels, forcing consumers to pay up for their favorite elixir. We see this continuing towards saturation in Argen-tina especially, where penetration stands at 84.5% now and yet subs are set to climb from 8.58 million to 9.08 million by 2019.PAY TV IN LATIN AMERICA