HBO has been experimenting with direct to consumer content since 2005, so it was no surprise when it decided to go D2C with HBO Now in the US in April 2015. HBO’s most ambitious OTT video offering to date—HBO Max—is scheduled to make its US debut in May 2020. HBO is now housed under the WarnerMedia division of AT&T, following the mega takeover deal of Time Warner for $108.7 billion in 2016/17. Operations and figures: HBO Now has some 9 million subscribers today, while AT&T is optimistically projecting to onboard 50 million subscribers to HBO Max in the US by 2025. AT&T expects an additional 25 million to 40 million subscribers to come from Europe and Latin America by…