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Africa’s mobile video explosion provides major opportunity for Facebook

Slowly but surely Africa is entering the online video scene as the widely unconnected continent is experiencing an increasing level of video consumption that will eventually lead to further adoption of mobile video apps. A report from Sandvine, ‘Global Internet Phenomena Report: Africa, Asia-Pacific & the Middle East’, revealed that in Africa video consumption on mobile networks in the region has over doubled to 18.1% from 8.6% last year. Since YouTube was the top mobile app in the Middle East and Asia-Pacific regions, Sandvine predicts that in the next 18 months, seeing the rapid video growth in Africa, YouTube will become the top mobile video app in that region as well. The fall of web traffic associated with the ageing…

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