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Jumping on the ‘bingeing’ bandwagon won’t rescue the MNO business

The saturation and price wars of the mobile market continue to breed consolidation and defensiveness, but these trends are also resulting in a strong wave of innovation and disruption in many markets. The only way for new entrants, or fourth-placed players, to have an impact is to be highly creative in their services, cost base and pricing – and while many established operators have responded just by closing ranks or trying to buy up the newcomers, others are starting to show a measure of creativity too. If France has been the template for many of these trends since Iliad unleashed Free Mobile on the MNOs in 2012, India is currently the most closely watched market because of the activities of…

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