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Tesla blows roof off solar market, all part of master plan

Tesla has begun taking orders for its Solar Roof, with customers needing to drop $1,000 to join the bottom of the waiting list. The company believes the Solar Roof’s pricing is highly competitive, but for Tesla, the price will have to be attractive, given the number of companies that have tried and failed to change the solar industry with a similar product – such as Dow Chemical. However, Tesla is unperturbed, as the Solar Roof rounds out CEO Elon Musk’s vision for the future of clean energy – combining solar power, home batteries and electric vehicles (EVs), as part of the Master Plan. The Solar Roof was given big billing when it was announced by Musk last year, and for…

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