At 2013’s Mobile World Congress, the HTC One M7 was a big hit with reviewers, but failed to make much marketing impact on the Galaxy after that. A year on, the Taiwanese firm’s ability to hurt Samsung is reduced, along with its market share and cash resources. However, it claims it will avoid the marketing mistakes which have dogged recent launches and mount an aggressive campaign to ensure its new One M8 flagship gets its head above the parapet. This has started with investment in cutting edge features, notably carrier aggregation, to get the attention of key carriers such as AT&T. That needs to be paired with effective consumer promotions, and a more foolproof supply chain, given the component shortages…