India’s roll-outs of 3G and then 4G were supposed to rescue the country’s operators from ultra-low ARPUs and excessive numbers of 2G players, factors that have made their business models almost untenable in recent years. However, no sooner had the first LTE services been launched, than carriers were resorting to the old tariff promotions, finding themselves unable to enjoy a significant price premium for their investments, and the situation is only worsened by the imminent entry of an additional mobile broadband player, Reliance Jio. Sunil Mittal, founder and chairman of market leader Bharti Airtel, forecasts that a further price war is in store in India, and that could halve the number of mobile broadband operators from 10 to five. He…