MNOs globally will welcome a reversal in a long-term decline in consumer trust going back at least a decade, but they face fundamental changes over how privacy and authentication are handled within their mobile ecosystems. Telcos face losing their control over authentication as banking, e-commerce, and other OTT services move away from OTPs (One Time Passwords). It is not much use being trusted if there is less to invest trust in. Such findings emerge from the Mobile Ecosystem Forum’s (MEF) 11th Annual Trust Study, set up to measure how consumers view cellular services around the globe. For the first time during this run, consumer trust in mobile is rising. The survey of 11,050 smartphone users in 17 countries was conducted in…