The Advanced Air Mobility (AAM), Urban Air Mobility (UAM) or eVTOL (electric vertical take-off and landing) markets, as they are interchangeably known as, are destined for niche sectors where the technology can be useful and decarbonization is needed but unfortunately commercial air transportation will remain out of reach. What is the reason for this? Well, the short answer is cost. What players like Archer – one of the biggest OEMs in the space at the moment – intend to do is provide a cost-effective and fast method of short distance transportation suitable for large urban environments that would compete with the conventional taxis and uber-like ride sharing business models. Archer claims that its eVTOL aircraft, named Midnight, will be able…