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After Free and RJio, Japan’s Rakuten prepares to wreak disruptive havoc

There can be few business prospects more unappealing than entering a saturated and competitive mobile market as a new entrant, without any of the infrastructure, brand awareness and partnerships enjoyed by the incumbents. Yet, even as established operators in many markets look to consolidate, and achieve better economies of scale, there are still some bold companies which believe they can change the rules of the mobile game, and come out on top. Some of these are established in adjacent markets – wireline providers moving into the mobile space for instance. That is challenging, but they do have the advantages of established customer bases in the telecoms and media space, plus a wealth of home WiFi and wireline backhaul links to…

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