The waves of hype breaking around agentic AI have made it hard to obtain clear perspectives over its impact, focus and timing of ROI in various domains. Cisco is the latest to weigh in, arguing that agentic AI is not just about operational gains, but also customer service and personalization. Indeed, the company indicated that the technology is opening a new phase of personalization that telcos, as well as other verticals, cannot afford to ignore. The underlying point is that agentic AI is designed to liberate and deliver capabilities enabled by both Generative and traditional AI through automation and collaboration across distributed networks and computational infrastructures. Wireless Watch has already discussed how agentic AI has broken through into telco strategies…