IoT device makers should take more account of antennas at the design stage in order to reduce costs and ensure optimal performance as well as energy efficiency, according to IoT module maker Quectel. As the IoT scales up, the importance of efficient design will become more critical both for ensuring long lasting performance in the field and being competitive on cost as margins become amplified by volume. Quectel has issued a white paper delving deeper into antenna design with recommendations for manufacturers, inevitably with marketing and promotion in mind. The company argues that device makers are better off selecting the same vendor for RF front end, antenna, wireless module and interconnection, in order to reduce complexity. This also avoids buck…