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Data rather than AI will drive competition, as Formula 1 taps AWS

Formula 1 has just clinched a deal with Amazon Web Services (AWS) that raises interesting questions over the role of AI and machine learning for the drivers and constructor teams as well as viewers. Formula 1 is moving nearly all its IT and distribution infrastructure from on-premises data centers to AWS, while standardizing on the latter’s machine learning and data analytics services. This dovetails with Formula 1’s introduction in May 2018 of two OTT TV services signaling a move towards going direct to the viewer rather than through pay TV distributors like Sky, ESPN or RTL for example, which currently have rights in various countries. We can now see the logic of the move emerging as Formula 1 seeks to…

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