Senior executives at Ericsson and Nokia sounded remarkably similar notes earlier this month when they both warned that, to justify 5G roll-out, operators would need to look well beyond traditional mobile broadband models. Gowton Achaibar, head of north American operations at Ericsson, told the Competitive Carriers Association: “Ultimately, we think monetization models will go well beyond the individual. In the future the 5G networks will probably be designed more to provide industries and other types of vertical solutions that they can leverage. I think we’re moving into the era where 5G is much broader than just a solution for the traditional consumer.” Meanwhile, Nokia’s mobile networks CTO, Hossein Moiin, told Mobile World that it was now “critical” for operators to…