HTC has recently suffered a wave of defections at the senior level, but some of the former executives have created a new European-focused smartphone start-up, Kazam. Former HTC head of sales Michael Coombes, and UK marketing chief James Atkins, are leading the firm (as CEO and CMO respectively) and promising handsets which offer “stunning design, robust hardware, and intuitive technology, underpinned with improved customer service’.
“There is a real opportunity for a new mobile brand to disrupt the status quo,” Atkins said. “We are passionate about delivering a truly positive mobile experience that doesn’t just stop once you’ve bought the phone.” There are few details yet as to what that might mean, but Kazam says its differentiator will be to continue a relationship with the customer after purchase.