As a rule of thumb, churn is slowing. It is hard for operators to differentiate themselves, and thus customers tend to stay put, or at least only move in very extreme cases, such as SK Telecom’s recent cyberattack (resulting in the loss of at least 750,000 subscribers). So how does an operator differentiate itself from the next? In the case of Japan’s Rakuten Mobile, there are already plenty of reasons for the MNO to stand out from the crowd. It is the challenger operator, with a greenfield cloud-native Open RAN network that is just a few years old. This is enough to get the name out amongst the telco community. But what does Rakuten do to differentiate itself to the…