Telefonica has just published a curious report singing the praises of its economic, social, and sustainability contributions in key markets. The document has several inherent flaws, not least being the lack of independent assessment and persistence in greenwashing, which most operators have rolled back on because it tends to irritate rather than attract potential customers. It is a case of marking your own homework, which, however worthy the intentions, is bound to be less critical and elicit a higher score, with a natural human tendency to downplay any negative findings. It is true that telcos are acutely aware that positive brand image is critical, both among consumers and enterprises, at a time when comparisons on the basis of performance metrics…