The decision by Canadian connected car cloud platform start-up Mojio to join the Internet of Things Consortium (IoTC) has been trumpeted loudly by both parties over the recent holiday period, perhaps hoping to make a splash ahead of the Consumer Electronics Show. The IoTC has struggled to make itself heard against the clamor from IoT standards bodies and industry associations and has so far failed to gain the thought leadership position it hoped when founded in 2015. It has however gained more prominence with the continuing rise of the connected car and signing up Mojio, as one of Canada’s fastest growing start-ups, has somewhat boosted its profile. The IoTC was set up as a forum for knowledge sharing and establishment…