Itron is looking to make a splash at European Utility Week, with the past year boasting huge deals with public and private utilities around the world. It seems the company is on its way to comfortably carving out a huge slice of the smart grid and connected lighting market, but still faces bitter rivalries. Riot has noted how the utility market is undergoing change, as various companies pursue diverging paths – some are going for generation, others are focusing on transmission and networks, while customer relations is another lucrative option. For smart grid suppliers like Itron, this multitude of choice is fantastic for business. Energy firms must implement new infrastructure to accommodate their increasingly flexible role in the market.…