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Live sports will drive a $4.9bn opportunity for 5G/OTT content bundling

Reports from Wireless Watch’s sister service, Rethink TV, and from Ovum, both highlight the opportunity for telcos in bundling 5G with over-the-top video and live streaming, especially driven by live sports. Live sports streaming will represent 53.2% of a $4.9bn 5G telco/OTT bundling revenue opportunity by 2024, according to Ovum, rising from 20.5% in 2019. SVoD will be the second largest market for 5G telco/OTT by 2024 at 31.9%, an increase from 25% of the 2019 5G telco-/OTT market which figures place at just $6m today. Surprisingly, the rise of live sports means the cloud gaming market is forecast to account for a substantially smaller share of the pie by 2024, shrinking from 25.7% to 6.9% over five years. Of…

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