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Mobile AR will drive growth as VR forecasts are scaled back

A new report is claiming 2019 will finally be the year for virtual reality to shine, but SuperData Research forecasts that augmented reality AR will take the crown come 2021 – driven by the rise of mobile AR software, and has scaled back its estimates for VR revenues between now and 2019. SuperData Research, which was acquired by Nielsen in September, reckons VR will achieve $3.3bn in consumer revenue this year, up from $2.8bn last year, and go on to hit $6.9bn in 2019. In fact, this forecast has been slashed from the firm’s previously projected totals of $4.5bn for this year and $9.6bn in 2019. By comparison, mobile AR will double next year, according to the forecast, reaching $2bn…

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